Book Review: Corporate Strategic Planning

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منابع مشابه

Corporate Finance and Strategic Planning: A Linkage

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Corporate Finance and Strategic Planning: A Linkage

This chapter takes a first step toward closing the gap between traditional corporate finance theory and strategic planning. To put issues in a broad perspective, figure 1.1 summarizes three approaches to strategic planning and their impact on the market value of the firm. This conceptual framework aligns the design of an investment strategy with the value of the firm. Consider the various sourc...

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Strategic Information Systems Planning: A Review

Information has emerged as an agent of integration and the enabler of new competitiveness for today’s enterprise in the global marketplace. However, has the paradigm of strategic planning changed sufficiently to support the new role of information systems and technology? We reviewed the literature for commonly used or representative information planning methodologies and found that a new approa...

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Strategic Information Systems Planning : A Brief Review

Strategic information systems planning (SISP) is one of the important management issue. The use of Information Technology associated with proper planning would increase business success within the organization. SISP is considered to be the best mechanism that would support the organization to assure that IT activities are attuned with those of the rest of the organizational needs. The paper wil...

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ژورنال

عنوان ژورنال: Journal of Marketing

سال: 1990

ISSN: 0022-2429,1547-7185

DOI: 10.1177/002224299005400211